About

Mercedes-Benz New York Fashion Week has become a central hub for many who travel from all over the World to report from the tents. The HauteSocial – New York Edition has become the premiere event that provides several opportunities, within the beauty, fashion, and lifestyle industry; a place to meet, exchange ideas, and create relationships. Our events promise to raise our influential voices, bringing together great brands, special guests and networking opportunities that are essential to the advancement and evolution of social media.

- Paul Baranda
Social Media Evangelist &
Founder of HauteSocial and BeyondBeautyBasics.com

Paul Baranda

Paul Baranda is the Founder & Executive Editor of the Beyond Beauty Basics online magazine and Founder of the original NYFW Media Mixer now known as the HauteSocial. What started as a small gathering of bloggers and online media, the event has certainly evolved into a huge and popular networking celebration. Encouraging communications and welcoming the passion for beauty, fashion, lifestyle, and of course social media, HauteSocial has resulted in a success of over 300 attendees and even more inquiring about the event. Results are certainly important; and to achieve greater results Paul pays attention to the fine details of strategy in order to yield success. Heck, he even built this site, developed and improved value propositions for those involved with his events, and has already started started to innovate for future projects.

Paul is usually one of the few males in the room that has an understanding of beauty and fashion due to his past experience working with brands like Suave, Degree, Gilette Venus, Secret Deodorant, Caress, Louis Vuitton, and SAKS Fifth, to name a few. Since then he has been very involved in Search and Social Media with incredible experience in executing successful SEO, Social Media, and Digital Marketing campaigns in the various verticals. He has been an active member of the Search Engine Marketing Professionals Organization (SEMPO), SEMPO NY Working Group, and the SEMPO Emerging Technologies Committee – Social Media. Paul focuses on new media practices, monitors emerging trends, and incorporates social media marketing strategies to achieve results. For interviews, please use our contact form.

Follow him on Twitter (@paulbaranda)